Built for here
Designed around Australian country and the way we hunt it, not adapted from somewhere else.
About
G'day, we're Hartland™.
A hunting and outdoors brand from Singleton, in the Hunter Valley, NSW.
Why we started
Hartland Hunting & Outdoors started with a simple gripe: most camo is designed for American woods or New Zealand bush, not Australian scrub. We hunt gum country, and nothing on the shelf looked like it. So we're building our own.
Range™ is our first pattern. It's designed around the colours and shapes of grazing country, box-gum and stringybark woodland, and the New England tablelands: big shapes to break your outline at distance, and leaf and grass detail up close. It's being field tested now, alongside Range Blaze for when you need to be seen by people.
The Founders range is how we're funding it. Caps, tees and hoodies with the Hartland stag, and every order goes back into designing and testing Range.
We'll show you the whole build as we go, the good bits and the misses.
Kyle
Hartland, Singleton NSW
gday@hartlandau.com
How we do things
Tested before we talk it up
If we haven't tested it in the field, we won't claim it. You'll see the testing as it happens.
Australian owned
Hartland is an Australian-owned business, and Range is developed and field tested here in Australian country.
Get first dibs
The list gets into the Founders range four days early, on Sunday 1 November. Plus first-run access to Range and field notes from the testing. That's it.
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